Glossier is more than a makeup brand, as devoted customers of this label will tell you. Glossier is all about skin health and all-over beauty. This brand makes body products, soothing balms and fragrances, in addition to makeup and skincare. Glossier has a huge selection of products designed to help people make the most out of their beauty and enhance everything they already have. Glossier’s total approach to beauty has put the brand on the map but there are brands similar to Glossier that have some of the same features that customers love about Glossier.
FYI, thanks to AI imagery software, we’re able to create very specific fashion and hairstyle examples to illustrate the points being made. In some cases, imagery is exaggerated to hammer home the point.
History of Glossier
In recent years, Glossier has built a reputation for reflecting all the current beauty and makeup trends. The brand has even been a leader in such trends. Glossier is known for being right on the cutting edge of what’s happening in beauty and makeup. If it’s at Glossier, it’s either already a trendy or it’s definitely going to be a trend soon. Many famous celebs have endorsed the brand.
In the world of makeup and skincare, Glossier stands out for several reasons. One notable thing about this brand is how it got started.
The Glossier brand began in a rather unusual way: as a beauty blog. In 2014, this brand was Into the Gloss. The blog was headed by Emily Weiss, a stylist and beauty editor for W Magazine, Vogue and Ralph Lauren. That’s pretty serious fashion cred, so Weiss definitely had the chops.
She launched her blog, Into the Gloss, in 2010. Within months, millions were reading her words regularly. Celebs were soon featured on the blog, which became a beauty Bible for some regular readers. In 2013, Weiss started to run the Gloss full-time and eventually, spun off to create her own all-encompassing beauty brand.
Finding Brands Similar to Glossier
Glossier has a unique story and an interesting take on beauty. However, there are brands similar to Glossier that offer tons of beauty and makeup products meant to promote skincare and are designed to bring out the natural beauty in all faces. What you like in Glossier is available in other brands as well.
Alima Pure (More Expensive)
Alima Pure, like Glossier, is dedicated to beauty. Shop here to find makeup products of all kinds, along with all the brushes and accessories to go with them. This brand offers a wide range of products designed to help you enhance beauty.
Alima Pure has concealer, bronzer, highlighter and all the items you need to bring out your own natural beauty. Find blush, eyeshadow, primer, lipstick and everything you need to bring out your beauty with this brand. The label offers makeup in a wide range of colors so you can create many different looks.
The pricing at Alima Pure is more expensive, in general, that the prices you will pay for similar items at Glossier. Alima Pure is all about providing clean makeup. You will find many mineral makeup sections here. Unlike Glossier, Alima Pure does not offer a lot of skincare or body products. However, it does promote a message of skin health through clean mineral makeup items.
Ami Cole (More Expensive)
Like Glossier, Ami Cole is a makeup and skincare brand with lots of products to offer. Shop here to find all sorts of different makeup options, from powders to liquids, plus all the tools you might need to apply these embellishments to your face.
There are multiple types of treatment oils and enhancing products at Ami Cole, something the brand has in common with Glossier. The prices here are slightly more expensive than what you will find when you’re shopping at Glossier.
Danessa Myricks Beauty (More Expensive)
Women of color need their own beauty brands and there are brands similar to Glossier that cater to these customers. Danessa Myricks Beauty is one of these brands that stands out above others. Shop here to find many different beauty and makeup products, including contours, oils, bronzers, hydration blends, highlighting formulas and much more.
Danessa Myricks offers everything in the way of makeup, from priming products to setting powder to finishing sprays. There is also a range of accessories here that includes false eyelashes and makeup removers. You can take care of your face and make the most out of your beauty in all ways here, from eyelash embellishments to specialized formulas used to gently remove makeup.
The prices here are more expensive, in general, than what you will pay for similar items under the Glossier label. The extra price does come with extra options, as this brand offers a wide range of products for women of color, something that can be difficult to find with other makeup brands.
EM Cosmetics (More Expensive)
Like Glossier, EM Cosmetics makes many beauty and makeup items. There are several types of moisture balm, highlighters, bronzer, lip glosses and other items to choose from through this brand. There are various tinted lip balms and lipsticks, different types of eyeshadow and other makeup and skincare items that improve skin health.
EM Cosmetics specializes in products to highlight your natural beauty. There’s a big collection of sets available here as well, collections that include complementing color shades and tones that complement each other. Shop EM Cosmetics to find items in a broad range of colors and types.
The pricing at EM Cosmetics is more expensive than the pricing you’ll find for similar items at Glossier.
Ilia (More Expensive)
Like Glossier, Ilia takes a total approach to beauty. There’s a big range of skincare products here that includes overnight wraps, serums and more. Ilia carries primers and powder and every type of makeup you might want to wear. There are many items on offer here.
This brand also offers a huge range of tools to apply makeup and beauty items. You can find everything here, from finishing powders to highlights to makeup in every color shade and different types of pigments. The wide range of colors makes it easier to find shades to suit many types of beauty.
The website even offers a handy feature where you can find the right color shade for your natural beauty to make it even easier to shop for the items that will suit you. Ilia’s prices are generally more expensive than the prices for similar items you will find at Glossier. However, the site hosts frequent sales and offers discounts on items to make the products here more affordable.
Jones Road (More Expensive)
Jones Road also takes a total approach to beauty, similar to Glossier. This brand offers skincare items and makeup of all kinds. You can even shop for apparel here, along with tools used for applying all types of makeup.
Jones Road makes kits to make it easy for you to get all the items you need to enhance your beauty, and there’s a wide selection of tinted balms and powders and other products used to add color, contour and highlight to your face. Jones Road does not have the huge range of products that Glossier provides but it does carry a good assortment of essentials that will help you bring out your beauty in many different ways.
The prices here are more expensive, on average, than the pricing you will find when you’re shopping at Glossier.
Kosas (More Expensive)
Shop Kosas for products for your body, face, eyes, lips and brows. Like Glossier, Kosas offers a full range of products for your total body. This brand has serums and sprays and powders and liquids and everything you need to protect and enhance your skin and bring out more of your natural beauty.
You can find many makeup and skincare items here, though Kosas doesn’t have the extensive product range you can find under the Glossier brand. However, Kosas makes products in a wide range of colors and skin color types to appeal to beauty of all kinds.
You’ll pay a little more for items at Kosas than at Glossier, but there are special sets and deals that can make it more affordable to shop this brand. Keep checking the website to keep finding new sales and discounts on items.
Lawless (Less Expensive)
Lawless focuses on providing extremely clean makeup and beautiful products, items made without toxic ingredients of any kind. This brand makes everything for your face, lips and eyes. That includes primers, foundations, powders, setting sprays and of course, brushes and tools to apply it all.
Shop Lawless for lip plumpers, lip masks, liners, glosses, lipsticks, eyeshadow and all the items you need to enhance your face. Unlike Glossier, Lawless does not offer many skincare items or products formulated for use on the body. However, there is a good selection of makeup items here.
Lawless is somewhat more affordable than Glossier, with items priced to be less expensive than similar products you can purchase at Glossier. Both brands focus on providing products that promote skin health. If you believe that beauty comes from healthy skin, Lawless is a brand for you.
LYS Beauty (Similar Pricing)
LYS, which stands for Love Yourself, does not have an extensive range of products but it does have a good collection of items that will enhance your own natural beauty. This brand is suited for darker skin tones and provides a full range of enhancing products that includes hydrating serum, highlighting powder and more.
The pricing at LYS is similar to what you will pay for similar items at Glossier, so you won’t spend more when you’re shopping this brand.
Make Beauty (More Expensive)
Make Beauty, like Glossier, makes a range of skincare and makeup products to suit many kinds of beauty. There are a number of different sets here and products for the cheeks, eyes, brows and lips. Make offers a huge line of complexion products and even has a complexion quiz on the website to help you find the products that are perfect for you and the type of skin you have.
This brand offers several types of cleansers, moisturizers and other types of skincare products, in addition to all the classic makeup staples and many different products that can be used to enhance beauty.
Products at Make are more expensive, on average, than similar items you can purchase at Glossier.
Merit (More Expensive)
Blending blushes, perfecting sticks, bronzers and makeup and skincare products of all kinds are what you can find at this brand. Merit, like Glossier, offers a big range of items to choose from. This brand makes serums and brushes and beauty items of all kinds for cheeks, eyes and lips.
Shop here to find sets and makeup items designed to complement each other and your skin tone. Merit does not offer a huge number of products but it has several staples you need to beautify your face.
The pricing here is slightly more expensive than what you will pay for similar items at Glossier.
Milk Makeup (Similar Pricing)
Milk offers an enormous range of products for your skin and face, including a number of products for the face and skin meant to promote health. Primer, blush, various colors and all the makeup staples are available through this brand. You can find a huge range of colors and products here, shades to suit every face.
There’s a big range of tools here and the products you need to enhance your natural beauty. There are also a number of kits here so you can create specific makeup looks. Milk Makeup is similar to Glossier in the range and types of products it offers.
Milk’s pricing is also similar to what you will pay at Glossier. You may choose to mix up your makeup and skincare collection with items from both brands.
Peach & Lily (Similar Pricing)
Peach & Lily offers a huge range of beauty products. This brand has chosen to focus more on skincare items than makeup, though you can find a range of makeup items to shop for here as well. Peach & Lilly has an extensive selection of serums, oils, moisturizers, sunscreens, masks, exfoliators and everything else you need to maintain beautiful, healthy skin and let your own natural beauty shine through.
This brand also makes a big selection of hair and body products. Peace & Lily is all about enhancing natural beauty and promoting skin health, something it has in common with Glossier.
The products from this brand as similar, in general, to the prices you will pay for like items at Glossier. You can shop for a big range of skincare products across both brands.
Rose Inc (More Expensive)
Rose Inc makes skincare and makeup products of all kinds, including products designed to enhance the face, lips and eyes. You can shop for makeup tools here as well as trial-sized items and sets that have been put together in matching shades that can be used to create specific makeup looks.
From cream blushes to bronzing liquids to all the classic makeup staples you need to wear, you can find everything at Rose Inc. This brand carries brightening creams, exfoliants, facial masks and more, all the stuff you need to improve skin health.
The pricing here is more expensive than what you will pay for similar items at Glossier.
Wearing Brands Similar to Glossier
Glossier promotes healthy skin and healthy makeup used to enhance natural beauty but this brand doesn’t stand alone. There are several brands similar to Glossier that also put the focus on skin health and enhancing one’s own beauty, rather than covering up the face.
Sources:
The Business of Business – How Glossier went from makeup blog to industry-changing DTC superstar
Closs Fashion – 13 Brands Like Glossier To Add In Your List