If your style is sporty and athletic and casual and cool, then you already know the Lacoste brand. This name is famous for athletic and sporting clothing, stuff you can wear on the golf course, at the gym or basically, anywhere you want to go. This is casual style that’s made to be practical, too. This clothing doesn’t just look good, it performs well. The Lacoste label has a lot of amazing clothing to offer but this brand doesn’t stand alone. There are brands similar to Lacoste that offer all the sporty athletic wear you want.
FYI, thanks to AI imagery software, we’re able to create very specific fashion and hairstyle examples to illustrate the points being made. In some cases, imagery is exaggerated to hammer home the point.
History of Lacoste
You may instantly recognize Lacoste for its famous branding, a little alligator logo that appears on all the polo shirts made under this label. The namesake of the brand, Rene Lacoste, is the actual person who invented the polo shirt. That’s just one of the impressive things he did in his life.
Rene Lacoste was a pro tennis player in the early 1900s. Actually, he was quite the superstar in his sport. Lacoste won 10 grand slam tennis tournaments in less than 20 years.
And when Lacoste started playing the sport back in the early 1900s, everyone pretty much wore dress shirts. It was common in those days to wear long-sleeved, button-down, collared shirts. And yes, they were immensely uncomfortable. Lacoste finally got fed up with wearing a hot, ridiculous dress shirt while trying to play a highly competitive, sweat-inducing sport.
He knew he needed something better…and he knew he was going to have to make it.
The Polo Shirt
That’s when Rene Lacoste decided to change things up. He cut the sleeves off the dress shirt and made a short sleeve style. He got rid of the stiff fabric used to make shirts and chose something lightweight and breathable instead. He ditched the buttons and chose a soft collar, rather than something upright and choking.
Just for funsies, he added a little alligator logo. This was because of his nickname. He was known as “the alligator” or “the crocodile” due to a bet he once made with his tennis coach regarding an alligator-skin suitcase. The name fit because he was also a fiercely tough competitor.
And though he didn’t know it yet, he had just changed the fashion game for ever with his invention.
Lacoste had created the polo shirt. And very soon, this item of clothing took the world by storm.
The original polo shirt design invented by Lacoste is still available through the brand. Today, it’s available in 40 different colors. When the shirt was first introduced to the world, it was available only in white, which was the only color worn on the tennis court back then.
The Inventor
Today, Lacoste is a huge name in fashion. But Rene Lacoste didn’t stop at creating clothing. He also invented the tennis ball machine and he created the very first steel tennis racket. During his interesting lifetime, Lacoste took out 20 patents for various inventions.
Finding Brands Similar to Lacoste
Today, Lacoste makes a huge product line that includes fashions for men, women and children. You can shop here to find all the sporty clothing you need, along with the shoes and accessories you need to go along with it. But there are other labels out there that also make casual, sporty styles and great athletic wear. Find brands similar to Lacoste to fill your closet with the laid-back fashions you really want to wear.
24S (More Expensive)
You can find all kinds of casual and activewear styles at 24S. Like Lacoste, this brand makes a huge range of products for both men and women, along with sneakers, accessories and bags that can finish off all of your outfits.
Shop 24S to find jackets, denim, suits, knitwear, pants, polos, swimwear, T-shirts, even the underwear you need. This is designer clothing with a lot of casual flair and a sporty look that captures the best of athletic fashion.
This brand makes clothing in a wide range of colors and offers a number of different designer labels. Because this is designer clothing, the prices here are more expensive, on average, than the prices you will pay for similar items at Lacoste.
Adidas (Less Expensive)
Few names in athletic clothing are as well known as Adidas. This brand has a long history of making high-performance fashion for sporting activities. Adidas started out in shoes and then branched out into all types of athletic fashion. This brand makes everything you can wear for any sporty activity you want to perform.
Shop Adidas for hoodies, T-shirts, jackets, tracksuits, pants, matching sets and anything else you want to wear. Adidas clothing has a classic, casual look to it and this was one of the first athletic brands to become a go-to streetwear style. Adidas clothing is made to feel good and to perform. Lots of styles here wick moisture, stay breathable and otherwise help you get active in a well-dressed way.
The prices here are less expensive, on average, than what you’ll pay for similar items at Lacoste.
Benetton (Similar Pricing)
Like Lacoste, Benetton makes clothing for men, women and children. Shop here to find all the casual clothing you want, whether you’re buying something to wear while you’re relaxing or you’re looking for something to wear when you’re being active and sporty.
Shop here for jeans, polo shirts, sweatshirts, jackets, T-shirts, knits and pants, not to mention underwear and loungewear. This is clothing for every casual occasion and it comes in comfortable styles that are easy to wear.
The clothing here is made in colorful designs that look sporty and athletic, which makes you look sporty and athletic. Many items here are available in multiple color options so you can get exactly what you want to wear. Benetton also makes home items, so you can fill your house with the casual style you like.
Benetton fashion has a similar price as Lacoste, so you won’t spend more when you choose to shop here.
Diesel (More Expensive)
Shop Diesel to find the streetwear, casual wear and athleticwear looks you want to wear. Clothes here are made in a big array of bright colors and graphic patterns. There’s also a huge selection of jeans here to go with whatever you want to buy.
The clothes here are made in simple styles with classic silhouettes and everything here is made to have a cool look. Distressed denim, comfy sweats, all the items you need for your wardrobe are here. Many items in the Diesel catalog are available in multiple color options and all the clothes here are easy to wear and have a distinctly casual, laid-back look.
Shop here to find jeans, shoes, accessories and tops of all kinds. Everything you need to create casual streetwear fashion is here. These clothes are a little less sporty and a little more streetwear in style. That makes Diesel a perfect brand to shop when you need looks for running errands, hanging out with friends and going about your day-to-day activities.
The prices here are more expensive, on average, than the prices you will pay for similar items at Lacoste.
Jil Sander (More Expensive)
If you like preppy casual fashion, you’re going to like everything you find at Jil Sander. This is elegant everyday style with a sophisticated, preppy sort of flair. Shop Jil Sander to find fashion for men and women, including jackets, dresses, pants, tops and lingerie. You can get all the items you need to wear here.
Shop this brand to find accessories, jewelry, bags and shoes to complete all of your looks and create a complete wardrobe. The clothes here are made in a huge variety of colors in trendy styles. Jil Sander adds new items to the catalog all the time to reflect the current hot fashions.
Sleek, elegant everyday style that’s a little bit preppy and totally classic and trendy is what you’ll find here. Jil Sander is a luxury brand and the clothing here is more expensive than the prices you will pay for similar items at Lacoste.
When you want to look sporty and posh at the same time, you want to shop Jil Sander.
Karl Lagerfeld (More Expensive)
The cool, casual fashion at Karl Lagerfeld has bright splashes of color, bold graphic designs and classic silhouettes. You can find all the staples here and a big array of fashion for men, women and kids. Shop here to find jeans, jackets, sweatshirts, knitwear, T-shirts, pants, loungewear, sleepwear and underwear to go with it all.
You can get everything you want to wear here. That includes jewelry and accessories of all kinds. Shop here to find bags, hats, even smartphone accessories. The fashion items here have a young, trendy style that features bold, attention-getting designs. These are casual clothes that look and feel good. These are the clothes that fashion lovers might call “Insta-worthy” because they’re young and cool and stylish.
Shop Karl Lagerfeld to get all the casual streetwear and loungewear looks you want, along with plenty of athletic wear. The prices here are slightly more expensive than what you’ll pay for similar items at Lacoste.
Kenneth Cole (Similar Pricing)
Kenneth Cole makes highly stylish casual to semi-casual clothing with a distinctly European flair. The styles here are cut to fit slim and close around the body in form-flattering designs. Kenneth Cole makes a huge catalog of clothing for men and women. This label also makes a big selection of shoes and accessories.
Shop Kenneth Cole for activewear of all kinds, jeans, dress pants, knits, suits, T-shirts and even looks for work. Finish off all your outfits with accessories like belts and wallets, sunglasses, watches and fragrances. You can shop this brand to create complete outfits and entire looks from head to toe, which is pretty helpful if you don’t like shopping at a bunch of different places.
The styles here are made in a more neutral color palette, mostly in grays and blacks. These styles are about being sophisticated and classic, not about being bright and eye-catching. Kenneth Cole makes highly stylish, beautiful clothing in simple, elegant designs without a lot of embellishments or extras. This is just sophisticated European style with a lot of casual, pretty flair. If that sounds like you, then this is your brand.
Kenneth Cole’s pricing is similar to what you’ll find at Lacoste, so you can shop here without spending more.
Nike (Similar Pricing)
You pretty much have to come from an alien planet to not recognize the name Nike. In fact, aliens might actually already be wearing Nike, too. Everyone else certainly is. This is one of the most famous and well-known names in the world of athletic fashion. Nike is clearly a leader when it comes to fashionable athletic footwear but this brand makes an enormous range of clothing in all designs. You can shop here to find any items of athletic clothing you want to wear, in fact. Nike makes items for every layer, from base layers to tough outer layers.
Nike makes styles for men, women and children, including tracksuits, swimwear, socks, T-shirts, hoodies, casual pants and tops of all kinds. The clothes here come in a huge range of colors and patterns. Nike uses casual, comfortable silhouettes and classic designs to make items here stand out. Nike items have highly recognizable branding and many pieces here come in multiple color options.
You can find every accessory you need to complete your casual and sporty looks at Nike, too. Of course, the selection of athletic shoes here is legendary but you can also find bags, hats, sunglasses and all the other items you need to finish off your casual and activewear looks from this brand.
The prices at Nike are similar to the prices you will find at Lacoste, so you can add clothing from this brand to your wardrobe without increasing your shopping budget. Nike fashion is designed to be affordable, trendy and high-performing, which is pretty much just what you need when it comes to athletic clothing.
Prada (More Expensive)
Prada is one of the most famous names in high-end fashion, known for creating pretty design styles. What you may not know is that Prada makes athletic clothing, too. Along with the high-end suits and gorgeous gowns, you can shop Prada to find polo shirts, T-shirts, jogging suits, sweats, denim and plenty of casual clothing that’s perfect for athletic and sporting activities of all kinds. You can wear a designer label even when you’re going to the gym.
Prada uses high-end materials, high-fashion design and a lot of time and care to create luxury clothing. You will find cashmere and silk and other luxurious materials in the clothing here. Every style has classic good looks because Prada is a brand that helps to set the trends, rather than follow them. This is clothing that looks and feels high-end, even when you’re buying a Prada jogging suit.
The prices here are more expensive than what you will pay at Lacoste because this is a high-end, luxury designer brand. The Prada label is famous and this designer style is able to price items higher because of this name recognition and high-quality style.
Public Rec (Less Expensive)
Public Rec doesn’t use bright colors or vivid patterns, graphics or logos or embellishments. This brand simply makes classic, casual, elegant styles in solid colors and simple designs that allow soft, neutral colors and well-designed style to simply shine through. If your style is coolly elegant and not flashy, this is the brand you’ve been looking for. Public Rec gets it.
This brand makes casual clothing of all kinds for men and women, including pants, T-shirts, polos, button-downs, jackets and underwear. You can get everything you need to wear here, including hats, belts and bags to finish off all your looks.
The style here is casual and simple, elegant and easy to wear. The clothes are made to be comfortable and look good. They’re designed in classic silhouettes that look good everywhere you go. If you need a go-to source for simple, good-looking casual fashion, this is it.
The clothing at Public Rec is less expensive than similar items will cost you at Lacoste. When you want unembellished, classic style that doesn’t cost a lot, you need to shop Public Rec.
Puma (Less Expensive)
Puma is one of the best-known and one of the oldest names in athletic wear. This brand rose to fame for making athletic shoes for tennis, running and other sporting activities. But through the year, Puma has expanded to include an absolutely huge range of products, so you can shop Puma to get every single item of clothing you want to wear. Puma makes everything you need to perform any sport or activity you want to do.
This brand makes clothing for men, women and children and it makes a lot of it. The Puma catalog is huge. You can spend a lot of time shopping here and still not see it all. Shop Puma to find hoodies, T-shirts, leggings, dresses, tracksuits, jackets, pants, loungewear, matching sets and more. Puma also makes a huge range of accessories that includes bags, hats, socks, watches, sunglasses and all the items you need to get active or to just be cool and casual.
Puma’s clothing is available in a huge range of colors and looks. Puma uses classic silhouettes and a lot of branding to create comfortable everyday styles that are perfect for any athletic or casual activity.
The clothes here are less expensive, on average, than the price you’ll pay for similar items at Lacoste. Puma, like Lacoste, is an enduring and famous brand that has been a part of popular fashion for many decades. This brand has always specialized in making fashion items for an active lifestyle. The affordable clothing here comes in multiple color options and there’s always a huge range of items to choose from at Puma.
Ralph Lauren (More Expensive)
You may not immediately know the name Ralph Lauren, a fashion designer that has been making beautiful clothing for decades. But you probably know the brand Polo, a label that Ralph Lauren created and an extension of his own fashion brand. Rene Lacoste may have invented the polo shirt but Ralph Lauren made an entire career out of it. Ralph Lauren has become the designer most associated with the polo shirt, though he isn’t the one who invented the design.
In fact, the Ralph Lauren label still uses the image of a polo player as part of the traditional branding. It appears on the polo shirts in the exact same spot you can find the crocodile on Lacoste clothing. The Ralph Lauren polo player is one of the most recognizable logos in fashion.
Ralph Lauren specializes in making stylish and sporting clothing for men, women, children and babies. There’s a massive selection of items here, including sweatshirts, sweaters, T-shirts, jackets, pants, jeans, swimwear, blazers, pajamas, underwear and of course, polo shirts of all kinds. Ralph Lauren also makes professional, semi-casual and even formal clothing, though the label is heavily associated with preppy, sporting clothing.
There’s a big selection of shoes and accessories here that you can use to finish off your outfits and create complete looks. Ralph Lauren clothing is made in a huge array of colors, mostly in solid color designs. Many items come in multiple color options. When you need a look that’s preppy and casual and highly stylish, Ralph Lauren is a perfect option.
The prices here are more expensive than the prices you will pay for similar items from Lacoste.
Wearing Brands Like Lacoste
Lacoste became the first fashion label to create polo shirts and now, this label is a leader in athletic, sporty casual style. This is an old and established brand offering quality, performance clothing that looks good. There are plenty of reasons to love Lacoste. But there are brands like Lacoste that share some of the same qualities and even similar styles. Get a look at your options when it comes to finding sporty brands that have the looks and the fashion you want, so you can fill up your closet with all the casual style you need to have for everything you want to do.
Sources:
Town & Country – 8 Things You Didn’t Know About Lacoste