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29 of the Best Women’s Style YouTube Channels

Follow the best women's styling YouTube channels to get reviews and demos on beauty products as well as detailed advice and commentary on the topics of beauty, fashion, and styling.


Woman teaching makeup on a YouTube blog.

Magazines used to be the go-to medium to get advice on what to wear and how to use makeup. However, they are considered the center of fashion advice in this day and age. Instead, women are now continuously turning towards fashion vloggers on YouTube for advice.

YouTubers have all sorts of videos on new things they have bought with detailed advice and commentary. You will be able to get a great review of the beauty product, as well as inspiration for your next new look. YouTube channels of beauty, fashion, and styling continue to grow and still garner thousands of hundreds of views per video.

It can be really fun and interesting to see the review or use of any product in real life rather than just reading about it. The personality of the YouTuber also comes through on the video, which can be really cool to watch. The bubbly, inclusive, and happy traits are much better than staring at a couple of pictures and reading long text around it. The relatable content strikes much better with women around the world.

However, YouTube has become really saturated lately, which is why we have done all the dirty work for you. Here are the best women’s styling YouTube channels that you should be following.


1. The Notorious KIA

The Notorious KIA YouTube homepage.

The Notorious KIA is run by Kia Marie, a Brooklyn-based style guru. She has a huge range of tips all the way from top brands to thrift store picks. If you have an afro to maintain, she’s got plenty of advice for that as well. Kia has become really popular for her cool, direct, and approachable personality. She has been featured on many notorious platforms like Teen Vogue and The Wendy Williams Show.


Shaaanxo YouTube homepage.

Shaaanxo is the 25th most popular YouTuber for fashion videos and it is run by the lovely Shannon Harris. The fashion tutorials allowed her the unique chance to reach out to a really large audience. She is considered as one of the best fashion gurus since she does her best to engage properly with the audience through side-channels and direct QnAs with her fanbase.

She is from New Zealand and is beloved throughout the country. She has been able to generate her own line for makeup brushes by using her YouTube revenue. This has allowed her to expand her empire.

3. Patry Jordan

Patry Jordan YouTube homepage.

Patry Jordan is a really prominent fashion blogger on YouTube. Her channel is unique since it serves the Spanish audience. Her main Spanish channel has nearly 3 million subscribers while the English one has 360,000. Her channel is popular for high video quality and relatable content.

4. Karina Garcia

Karina Garcia YouTube homepage.

Karina Garcia runs the much popular channel called TheKarinaBear. Despite only starting in 2015, this channel has gained a lot of momentum over the past years. She is definitely one of the newest on the scene and has almost 10 million subscribers.

Her body positive approach and talented fashion advice make her a tough contender. She is also known for making the most interesting haul videos and DIY tutorials that have helped a lot of women across the globe.

5. Cutepolish

Cutepolish YouTube homepage.

Cutepolish is run by Sandi Crystal Ball who mainly focuses on nail polish and nail art. Nail polish art has recently become a really popular trend and many women love to get inspiration from her account. Even though her channel only started as a hobby, it soon became a phenomenon with nearly 4 million YouTube subscribers.

6. Brooklyn and Bailey

Brooklyn and Bailey YouTube homepage.

Brooklyn and Bailey McKnight are known for their amazing and fun beauty tips. They have their own personal channel and often appear on their mother’s channel as well called CuteGirlsHairstyles. They mainly focus on styling hair but do have a lot of videos on life and fashion, which can be helpful to many.

7. Luxy Hair

Luxy Hair YouTube homepage.

If you need some help making cute or elegant hairstyles for your next conference, date, wedding, etc. you need to follow the Luxy Hair channel by Mimi Ikonn. She has hundreds of videos on how to wear, care, and style your hair to perfection. Her channel is designed to guide you on how to get the most out of your hair so that you can look perfect top to toe for your next big event.

8. Aspyn Ovard

Aspyn Ovard YouTube homepage.

Aspyn Ovard runs the popular fashion and DIY channel called Haute Brilliance. Her channel covers hairstyles and outfits so that you can have one channel for all the advice you may need. She also makes DIY videos that revolve around school projects and décor. She has a really fun and bubbly personality that reels audiences in by the hundred thousand.

9. Amanda Steele

Amanda Steele YouTube homepage.

Amanda Steele has a channel that was called MakeupByMandy but now goes by her own name. The channel is an all-rounder with tips, tricks, advice, and how-to vlogs. Her advice on makeup, fashion, and hairstyle is very simple to follow, which is why a lot of people love her. Her vlogs are also really great to watch since her fun personality shines in them.

10. Tess Christine

Tess Christine YouTube homepage.

Tess Christine has a very interesting collection of videos on many different topics. From New York fashion to planning a wedding, she has it all. Her videos are an extensive commentary fashion and outfit coordination.

You will definitely get more of an idea about brands, colors, patterns, and fabrics if you watch her videos. She knows her niche very well and is great at connecting with her audience, which is every YouTube video by her has hundreds of thousands of views.

11. Jenna Marbles

Jenna Marbles YouTube homepage.

Jenna Marbles is truly a renowned name on the internet and that is probably because she works really hard to ensure that every video she puts out is fun to watch. She follows makeup trends and creates the funniest videos, which people love to watch. Her honest product reviews, makeup tutorials, pranks, skits, and daily life vlogs are really entertaining to watch. Her relatable personality has garnered millions of subscribers for a reason and has become one of the most famous female Youtubers.

12. Tanya Burr

Tanya Burr YouTube homepage.

Tanya Burr has a huge variety of videos on her platform. She makes vlogs as well as makeup, décor, routines, shopping hauls, fashion, beauty, and even baking. By targeting different niches, she manages to stay relevant throughout the year and with different audiences. It can be fun to see different videos every week from your favorite content creator.

13. James Charles

James Charles YouTube homepage.

James Charles has a very artistic YouTube channel. James is famous for fun makeup collaborations, tutorials, reviews, challenges, and more! James has been involved with every big name you know and even walked red carpets like the Met Gala.

This makeup artist has been able to create his very own empire and even has his own makeup line that has thousands of users all over the world. He started becoming famous through social media platforms like Instagram but has managed to take over YouTube as well.

14. Zoe Sugg

Zoe Sugg YouTube homepage.

Zoe Sugg runs Zoella with passion, making her one of the most popular fashion YouTubers on the platform. She focuses her videos on vlogs, makeup tutorials, and shopping hauls. She is considered a founder for this genre on YouTube since she has been doing it since so many years now.

15. Jaclyn Hill

Jaclyn Hill YouTube homepage.

Jaclyn Hill is a great makeup artist that has released a huge variety of videos on makeup. Her beauty channel has many advanced tutorials as well, which can really help beginners who want to try makeup techniques like contouring and blushes. Her videos are designed to review products as well, so you will know what to invest in. She creates certain looks that may inspire you for your next look.

16. Sophia Nygaard

Sophia Nygaard YouTube homepage.

Sophia Nygaard used to work at Buzzfeed and became famous after LadyLike. She recently left the company to start her own channel and content page. She has quickly become one of the best American beauty vloggers and gained millions of subscribers. Her channel is full of fun things and experiments which her quirky personality makes really easy to watch. She posts videos regularly, so you will never be starved for content.

17. LadyLike

LadyLike YouTube homepage.

Ladylike has had many changes in terms of faces but is now run mainly by Freddie, Chantel, Devin, Kristin, and Jen. They are a diverse group of women who take on many different fashion and beauty trends. They are always trying out something new so that you can learn more from their experiences. They have loads of videos on skincare, life hacks, products, clothing, challenges, and more!

18. Huda Beauty

Huda Beauty YouTube homepage.

Huda Beauty has managed to completely change the way influencer marketing works. Huda Kattan is an Iraqi-American makeup artist who has managed to create a full empire from makeup, hair, and nail tutorials. Her channel is full of amazing videos that people watch from all over the world. Her unique sense of style, honesty, and passion for makeup has made sure that she continues to grow as a stylist.

19. NikkieTutorials

NikkieTutorials YouTube homepage.

Nikkie de Jager runs NikkieTutorials and her content on makeup have made her one of the most revered makeup artists on the platform. She focuses her channel entirely on facial makeup, so you definitely don’t have any irrelevant vlogs and content on your subscription list.

The Dutch makeup artist has garnered a huge following on YouTube and other social media platforms like Instagram. She is known for her airbrushed and extremely polished makeup tutorials that make it really easy for users to follow her routine. She also does amazing and creative costume makeup creations that can be quite interesting to watch even if you aren’t recreating them.

20. Jeffree Star

Jeffree Star YouTube homepage.

The Jeffree Star had a lot of Instagram followers but he truly became well-known after launching his own cosmetic business and YouTube channel. He has managed to build a huge following over the years through many extravagant videos that cash in millions of views. He does a lot of reviews of makeup products as well as full makeup faces.

21. Lauren Curtis

Lauren Curtis YouTube homepage.

Lauren Curtis runs a really popular channel for fashion product reviews, shopping hauls, makeup tutorials, life hacks, skincare, and a lot more. Her personal vlogs on bullying and breakups have also helped a lot of people find comfort in her videos. Her content is a blend of all things, which is why she is able to target larger audiences every day.

22. Kandee Johnson

Kandee Johnson YouTube homepage.

Kandee Johnson has close to 5 million subscribers and some of her videos have gained almost 40 million views. She has a lot of advanced makeup tutorials for people who want to set up their game.

Her fashion DIY videos are followed religiously by many. She has had many collaborations with Buzzfeed, Kim Kardashian, Good Mythical Morning, Glamour, Allure, Huffington Post, and more! Her creative makeup looks have inspired many to create their very own drastic looks.

23. Promise Phan

Promise Phan YouTube homepage.

Promise Phan runs the really popular YouTube Channel called dope2111. She is a really popular YouTube fashion guru because of her character or celebrity-themed makeup tutorials. She also does cosplay and costume tutorials that many people use all over the world.

She rarely posts some personal videos or review content on her main channel. If you want more of those you can visit her personal channel with more vlogs, challenges and fun things.

24. Niki and Gabi

Niki and Gabi YouTube homepage.

Niki and Gabi do a lot of fun DIY, lifestyle, and fashion-related videos. They usually focus their videos on styling hair but also have music, personal videos, and comedy spoofs. Their channel is really popular among users who want different types of content. Their videos are really well made and their friendship has become iconic. The twins have really managed to make a dent in the fashion world with their creative ideas.

25. Meredith Foster

Meredith Foster YouTube homepage.

If you are one of those people who love watching shopping haul videos, then you definitely have to follow Meredith Foster. Her vlogs are mostly focused on routines and lifestyle to help you look better in every way. From morning routines to fashion advice on outfits, her channel has it all. As opposed to beauty products or makeup tutorials, her channel literally focuses on styling women.

26. Carli Bybel

Carli Bybel YouTube homepage.

Carli Bybel is a really fantastic soul who runs the Beauty Bybel. The channel does frequent deep dives into shopping hauls, hair, makeup, and a lot more. She has designed her channel content in such a way that it covers fashion that people are looking for so that they don’t have to waste a lot of time rifting through unnecessary content.

27. Rachel Meyer

Rachel Meyer YouTube homepage.

With Rachel Meyer and her channel, The Grav3yardgirl is a really unique take on fashion and makeup by Rachel Meyer. She has some really great content focused on making great first impressions, makeup tutorials, and outfits.

Most makeup tutorials focus a lot of energy on being polished and airbrushed but many people love Rachel for her over-the-top comedic timing and expressions. This can make it more fun to watch videos, which is why she has millions of subscribers already.

28. Michelle Phan

Michelle Phan YouTube homepage.

Michelle Phan has millions of subscribers despite leaving the blogging world for almost two years. She is now back with a bang! Her videos consisted of life talk, fashion tips, and the most amazing makeup tutorials.

She was a really prolific YouTuber, so we are definitely looking forward to seeing what she has in store for us. She has also launched her own fashion line, as well as written books. Her fans are still dedicated to her despite the two-year absence from the YouTube world.

29. Mariand Castrejon

Mariand Castrejon YouTube homepage.

Mariand Castrejon is a Spanish vlogger who runs Yuya. Her channel has over 20 million views due to the large variety of videos that she posts on her content page. She covers fashion and beauty products in her videos that many people follow for inspiration for their new looks.


YouTube is a really interactive platform where people can see firsthand how people are applying makeup or combing what patterns with what colors. It is much better to able to see it rather than reading some words in a magazine. This is why makeup and fashion vlogs have become so popular now.