Cool varsity jackets, hoodies with colorful details, amazing plaid button-downs, shiny puffer jackets, cool Ts and pants in every color. What’s not to like about Supreme? This brand began as a little store that grew to become a huge global brand. Now, Supreme really does reign supreme as a massively popular streetwear brand. But there are brands similar to Supreme that are poised to dominate the streetwear market. Start exploring them and start expanding your wardrobe to fill it up with cool fashion.
History of How This Brand Became Supreme
James Jabbia was a child of the 1980s. Like so many youths at the time, he wanted to wear “cool fashion.” He didn’t want “big brands,” in his own words. He wanted “the cool stuff that everybody was wearing.”
Maintaining that sort of cool energy has always been at the heart of this brand. Designer Jabbia wanted to make clothing that was reflective of what people were wearing. He didn’t want to make classic items that would hang around for ever. Supreme releases new clothing lines twice a year. And as for the stuff that was released in the last batch? Better buy it before the new stuff comes out!
Jabbia worked with professional skaters to spread awareness of his brand and turned to social media to show off his fashions to the world. Jabbie relies on minimal exposure to maintain his brand’s “cool” vibe. Supreme no longer needs a lot of marketing. The word is out that this label carries the coolest of the cool clothes, and people are eagerly buying.
Supreme’s marketing is all about letting the clothes speak for themselves. With style like this, no extra marketing is needed.
Finding Brands Similar to Supreme
Supreme may be at the top of the heap when it comes to cool streetwear style but there are many brands similar to Supreme that provide cool streetwear styles. Start playing around with these other brands and start playing around with your personal style. After all, fashion is supposed to be fun.
A-Cold-Wall (More Expensive)
A-Cold-Wall sells all the wardrobe staples you want to create casual style. That means hoodies, T-shirts, outerwear, shoes, sweatpants and all the accessories you want to go along with it. You can even get bags here.
The classic silhouettes and standard streetwear items at A-Cold-Wall get the cool treatment with eye-catching graphic designs and a simple color palette made up mostly of black and gray, with some bright blues and yellows. In any color, these clothes are comfortable and easy to wear.
The pricing at A-Cold-Wall is more expensive than the pricing you’ll find at Supreme.
Aries (More Expensive)
When comfort meets head-turning style, you’re shopping with Aries. This brand makes all kinds of classic streetwear staples, including jeans, hoodies, T-shirts and shorts. Aries actually makes everything you want to wear, from underwear to outerwear. And they do it with a whole lot of flair.
This is the brand you choose when you want plushy leopard-print clothing, cool graphic details and T-hirts that are comfortable and stylish. If you like your streetwear style with a little bit of flash and a lot of head-turning style, Aries is the brand you want.
The pricing here is more expensive than the pricing you will find at Supreme.
Balenciaga (More Expensive)
Though known for its red carpet fashions, Balenciaga also makes a huge range of streetwear styles. Shop here for hoodies, T-shirts, activewear, pants, even shoes in all the cool streetwear styles you want to wear. Balenciaga also makes wallets, belts, socks and every accessory you might want, even keychains. You can get everything you need to express your style here.
Because it is a luxury designer brand, Balenciaga costs more than the items you will find at Supreme. Luxury designer brands use high-end fabrics and materials to create clothing and tend to spend more time on the design and manufacturing of clothing, which tends to drive the prices up.
HUF (Less Expensive)
HUF makes clothing for men and it makes it in cool streetwear styles. The catalog here includes jackets, tops, Ts, hats, socks, even belts and wallets. This is a skateboard brand, so you can even pick up a deck while you’re shopping with this brand.
HUF clothing is distinct for its details. Here, simple style and neutral colors are allowed to shine through. The designs are straightforward, with little embellishments, and made to be simple so that they’re easy to wear. You won’t find a lot of colors or wild patterns, just elegant silhouettes in simple, cool styles that stand out for their quality, not for their color schemes.
The clothing here is less expensive than the prices you’ll pay at Supreme for similar items.
The Hundreds (Less Expensive)
Find all the cool, casual hoodies and T-shirts you want at the Hundreds. This brand specializes in men’s streetwear that’s comfortable and classic. Shop here for jackets, sweatshirts, graphic Ts, shirts and bottoms. You can complete your outfits with socks, hats and beanies.
The catalog here is mostly muted colors in shades of olive green, navy blue, dark red and neutral tones of gray and black. The items are simple, usually branded and made in classic designs with simple silhouettes. These clothes are wearable and comfortable, the perfect items you need for easy everyday style.
Clothes at the Hundreds are less expensive, on average, than similar items you can find at Supreme.
Nike (Similar Pricing)
When it comes to streetwear style, few brands are as famous as Nike. This famous label has been making the cool, everyday fashion that people want to wear for decades. Nike makes a huge collection of clothing in all the classic styles: hoodies, jackets, T-shirts, shorts, tracksuits, even socks and swimwear.
Nike specializes in athletic gear, clothing that has been predominant in streetwear fashion for many years. Nike’s catalog is full of different colors and graphic designs. Many items are available in multiple color options and all the items feature Nike’s highly recognizable “swoosh” logo.
The pricing at Nike is similar to the prices you’ll find at Supreme, so you can spend about the same amount of money shopping at either brand.
Off-White (More Expensive)
The streetwear styles are Off-White are made for teens and young people with a lot of fashion sense they want to show off. Wild, unique patterns, bright pops of color and loose, somewhat baggy silhouettes characterize the clothing here.
If you like hip, bold fashion in comfortable, casual styles, you will love what you see at Off-White. The pricing here is more expensive than similar items you’ll find at Supreme.
Only NY (Similar Pricing)
Who says style has to be flashy and in your face? Not Only NY. The clothing here is made with muted colors and simple styles, often embellished with small graphics or made in designs that let the fabric texture and color speak for themselves.
You can find a big selection of hoodies, T-shirts, long sleeves shirts, outerwear, sweaters and bottoms here, along with all the accessories you might want to set off and accentuate all your looks. Only NY makes cool but simple streetwear styles in straightforward designs that look good…but without making you look like you’re trying super hard.
The pricing at Only NY is similar to the prices you’ll find at Supreme, so you won’t spend more by switching to this brand to do some browsing and buying.
Primitive (Less Expensive)
If good fashion is about feeling good, Primitive is your brand. The catalog of clothing here is full of soft T-shirts, comfy hoodies, sweatpants you could fall asleep in and accessories to set it off. Soft fabrics, loose clothing fits and classic design come together to create a product line that’s wearable and show off-able.
Primitive clothing is all about basic, simple colors emblazoned with bold, colorful graphics. Eye-catching embellishments set these clothes apart and immediately let the world know that your style isn’t so style after all. Bright flames, famous characters, cool lettering and lots of other graphic imagery make Primitive clothing stand out.
This brand carries items that are less expensive, on average, than similar items you will find at Supreme.
Puma (Similar Pricing)
Puma is one of the most famous and beloved names in athletic fashion. The catalog here is flush with hoodies, sweatshirts, T-shirts, polo shirts, tracksuits, pants, outerwear, jerseys, loungewear…well, you get it. Puma has a huge product line full of different clothes, mostly in cool athletic styles that look amazing on the street or at the gym.
Puma is known for bold splashes of color and little details that add extra style to every piece of clothing. Stripes, color blocking and small logos make every item under the Puma label pop. The styles are casual, cool and made to go anywhere, which is just how stylish streetwear should be.
If you like the streetwear style at Supreme, you’ll like the items you find at Puma. Even the pricing here is similar to what you’ll find at Supreme.
Undefeated (Similar Pricing)
Clean style made in comfortable fabric with a cool logo splashed across it. If that sounds good to you, it sounds like you need to start shopping at Undefeated. The catalog here is full of bright white, vivid yellow, basic black and neutral Earth tones. This design is given to a huge variety of long-sleeved T-shirts, hats, pants, T-shirts, cool hoodies, sneakers and lots of other items you need to complete your awesome streetwear look.
The clothes here are classic and understated, with just enough detail to add that fashionable flair everyone wants in a good streetwear look. The pricing at Undefeated is similar to what you’ll find at Supreme, so you won’t spend more to shop here.
Vans (Similar Pricing)
Known for shoes, Vans also makes a huge selection of streetwear apparel to go with all your favorite Vans shoe styles. Shop here for cool, athletic-style T-shirts, tank tops, button-up shirts, hoodies, sweatpants and all the accessories you want. Vans specializes in surfing, skateboarding and BMX clothing, so this brand has a lot in common with the styles you can find at Supreme.
The two brands also have similar pricing, so you can shop at both brands and spend about the same amount.
Wearing Brands Similar to Supreme
Supreme is a highly popular brand when it comes to streetwear but you have lots of other options when you’re looking for cool, casual clothes. Create outfits that look good, feel good and still make you totally trendy and fashionable by shopping at Supreme and brands similar to Supreme.
FAQs
Still have questions about wearing Surepeme or streetwear in general? We searched online for the most frequently asked questions about Supreme clothing and found the answers, so you can become more of an expert on this brand and wear streetwear style like a true style guru.
Where is Supreme clothing made?
Supreme clothing is made in multiple places around the world. Clothing from Supreme is made in the U.S., Canada and China. Check the label on items to find out exactly where that particular item was manufactured.
Who owns Supreme clothing?
The Supreme brand is no longer owned by designer and creator James Jabbia. The brand is now owned by VF Corporation, a global apparel company that is based in Denver, Colorado. VF owns more than a dozen different brands, including well-known labels like Timberland, Dickies and Vans.
Why is Supreme clothing so expensive?
Compared to some high-end brands, Supreme is pretty affordable. But let’s face it, most people don’t wear a lot of high-end brands as their everyday, casual look. And Supreme may be less expensive than some of those famous designers but it’s still more expensive than similar clothing you can get through big box retailers and huge online stores.
So why is this brand so expensive? For one thing, this is an extremely popular brand with a lot of name recognition. Brands that have this level of recognition can charge more because the brand is so beloved and highly prized.
Another reason Supreme clothing is so expensive is that styles are limited. Certain designs appear in the catalog only briefly, which makes it more difficult to get those items because they’re so limited.
Sources:
Vogue – Charting the Rise of Supreme, From Cult Skate Shop to Fashion Superpower
The Vou – Curious Why Is Supreme So Expensive & If It’s Really Worth It?
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